The new products are the culmination of a Mac revival that started over five years ago. In 2017, Apple said that it had formed a new internal group to address the issues that artists, creatives and computer scientists had raised with the state of Apple’s high-end desktop computers, which were rarely updated and languishing at the time. It’s strategic for Apple, even if it sells four laptops for every desktop, as company officials said in 2018. Creative professionals, who have historically preferred Mac computers over Windows, need options on the high end that can support computationally intensive work such as video editing or 3D rendering. In exchange, Apple stays relevant to highly skilled talent and gets a marketing boost from impressive artists using its products.
.jpg)
People always ask me what iPhone they should buy. My response is usually to ask another question: What do you want to do with it? If you just need an iPhone that can run every app and the latest software, then the iPhone SE is a great buy for the price. It’s a huge upgrade for folks coming from similar devices, like the old iPhone 8. It’s also a great first phone for teens — these days, a lot of kids get their first phone when they’re in middle school.
Sirp Model 1000 DollarApple’s iOS 16 software, which is in beta and will release to everyone this fall, lets you add all sorts of things to the lock screen. So, you can quickly view the weather, the battery status of your AirPods, upcoming calendar events and more. On a current iPhone, though, you still have to tap the power button to turn on the screen.
